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14-15 Oct 2025 | Royal Dublin Society, Dublin
14-15 Oct 2025 | Royal Dublin Society, Dublin

AI First

Where SaaS Founders learn how to become AI First

Date & time

May 12 2025
11am - 4pm

Venue

TBC

How to access?

Purchased add-on with Startup & Scaleup tickets

What is AI First by SaaStock?

AI First by SaaStock is the only event in the world designed to help SaaS founders and their teams transform their companies with AI. In just one day, you’ll learn practical strategies through keynotes, roundtables, and workshops, and connect with other leaders shaping the future of software. It’s about leveling up your business, embracing innovation, and staying ahead in an AI-driven world.

The future isn’t waiting…are you ready? 

"AI first thinking has to be built in, not bolted on. The idea that you can just hot swap in an AI component and kind of moonwalk away and hope everything still makes sense is not true."

Des Traynor
Co-founder, Intercom

Who is AI First for?

AI First is the only event globally for B2B SaaS Founders, CEOs, and their executive teams that are currently transitioning their business to becoming AI First. If you are a heads down SaaS Founder or executive worried about the speed of AI innovation, and concerned your company will get left behind, this is the event for you.

Why should you care?

AI is revolutionising B2B SaaS. This isn’t just about using ChatGPT to draft better emails—AI is reshaping roles, redefining products, rewriting valuations, and reimagining the future of SaaS itself. Founders and investors agree: ignoring AI’s rapid impact is not an option.

The SaaS founders who fail to embrace AI-first strategies will be the fossils of tomorrow’s innovation landscape. AI isn’t just a trend; it’s a transformative force that rewrites the rules of competition. By embedding AI at the core of your product and operations, you don’t just keep pace—you leap ahead, delivering smarter solutions, faster growth, and deeper customer loyalty. The choice is clear: harness the power of AI or watch your competitors do it for you.

What's on the Agenda

How this CEO transitioned their SaaS business to become truly AI first

The product conundrum: redefining PMF, leveraging new capabilities and repositioning to the market

Product: how to re-evaluate product development and embed AI into your core offering

Marketing: how to build an AI-native brand and reposition in saturated markets

Sales: How to reach the modern buyer, demonstrate ROI and build pipeline

Pricing: how to effectively price and package a new AI solution

Customer: how to overcome skepticism, leverage feedback and build trust

Innovation Demos: a spotlight on how the latest tech is creating new possibilities

The best defense is a great offense: how customer success proactively sells for you

Transforming your customer support into a new competitive advantage

Beyond automation: what’s next for AI in customer success?

Why customer success could be the new North Star metric for growth

AI First is available as an add-on purchase with Startup or Scaleup tickets.