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In 2025, we launched Meetup at SaaStock Europe – a game-changing, one-to-one meetings programme designed to help people actually get business done.
After a hugely successful first year, Meetup is back for 2026.
Meetup delivers 15,000+ pre-scheduled, 15-minute intro meetings, all focused on making the right connections, fast. It is the largest structured meetings programmes in the AI & B2B software industry – connecting startups, scaleups, investors, buyers, and partners at real scale.
Let’s be honest: the most valuable part of any event the people you meet.
That’s why we built Meetup. And after seeing the results in 2025, we’re doubling down for 2026.
Meetup cuts through small talk, skips awkward intros, and replaces chance encounters with intentional, high-quality conversations that move businesses forward.
People come for the talks, but they come back for the meetings.
of B2B software executives say meetings are their #1 source of pipeline creation.
of buyers won’t make a major software purchase without first having a meeting.
AI & B2B software companies that prioritize in-person meetings close 31% faster.
Meetup is open to all SaaStock Europe attendees who register before 18 September 2026.
Participants can connect with the entire SaaStock community, including:
Each attendee can take part in up to 16 meetings, limited only by availability and mutual interest.
All meetings are:
Register by 22 September deadline
Meetup is open to all attendees, but you must register by the 22 September deadline to participate.
Complete your profile, letting participants know about you, your organisation, & your goals.
Review profiles & request meetings with everyone you want to meet. Afterwards, we’ll share all meeting requests, & you can opt in to the meeting requests you receive.
Review and accept your meetings, we’ll automatically schedule them and send you calendar invites. Remember, all meetings are double opt-in, so you’ll only meet people with mutual interest.
Attend your meetings on site at SaaStock.
Register by 22 September deadline
Meetup is open to all attendees, but you must register by the 22 September deadline to participate.
Complete your profile, letting participants know about you, your organisation, & your goals.
Review profiles & request meetings with everyone you want to meet. Afterwards, we’ll share all meeting requests, & you can opt in to the meeting requests you receive.
Review and accept your meetings, we’ll automatically schedule them and send you calendar invites. Remember, all meetings are double opt-in, so you’ll only meet people with mutual interest.
Attend your meetings on site at SaaStock.
The entire process of scheduling Meetup meetings is automated using our technology platform (powered by the same provider as Shoptalk, Fintech Meetup and other leading conferences). You complete a short profile, mark your availability, request meetings, and opt in to meeting requests. Our algorithm schedules high-quality, double opt-in meetings based on mutual matches as well as your interest level and availability. You won’t need to miss any content for Meetup meetings.
Simply accept your scheduled meetings and attend them at SaaStock. It’s that easy!
Yes! Any SaaStock attendee who is registered by 18 September can participate in the more than 15,000 meetings we will be facilitating at no additional cost.
You’ll need to complete a profile detailing your organisation and goals, review other participants’ profiles to request meetings, and then opt in to meeting requests you receive. Once we understand who wants to meet with who, the maximum number of meetings are automatically scheduled and calendar invites are sent. The final step is to attend your pre-arranged meetings on-site at SaaStock.
It won’t happen! All meetings are double-opt-in, meaning for a meeting to be scheduled, both parties must have expressed interest in meeting each other.
Hosted Meetings are a specific type of one-to-one meeting within the Meetup Programme, primarily aimed at connecting solution providers with qualified B2B software Scaleup and Startup attendees. These attendees have purchasing influence for technologies and other solutions and receive a complimentary SaaStock ticket and travel reimbursement (up to €400) in exchange for taking a set number of Hosted Meetings. For solution providers, Hosted Meetings are the most effective way to generate qualified leads and fill their sales pipeline at SaaStock. They’re fully pay-for-performance – meaning no risk if we can’t schedule all your Hosted Meetings.
Founders and C-Suite leaders from AI & B2B software Startups and employees from Scaleups can apply for a complimentary Hosted ticket with travel reimbursement, which includes all SaaStock ticket benefits and access to the Meetup programme.
To qualify, startups must have an Annual Recurring Revenue (ARR) of €1m – €10m, and scaleups must have an ARR of €10m+. Additionally, applicants must be responsible for purchasing decisions for technologies and solutions within their organisation and agree to take up to four 15-minute Hosted Meetings with participating sponsors.
Each one-to-one meeting within the Meetup Programme, including Hosted Meetings, is 15 minutes long. This duration is ideal for an initial introduction and to determine if there’s a greater opportunity for future collaboration. Crucially, all Meetup and Hosted Meetings are scheduled during dedicated hours, meaning you will not miss any main content sessions or agenda items.
All Meetup participants can have up to 16 meetings
The Meetup Programme facilitates a wide range of connections across the AI & B2B software ecosystem. This includes meeting with startups, scaleups, VCs and other investors (for funding or capital raising), solution providers (for discovering new tools or pitching products), media and press (for publicity), potential partners, and even future employers or acquisition targets. The “connections with purpose” approach aims to help attendees move their business objectives forward efficiently.
Yes, the Meetup Programme is powered by Personatech, a leading event technology company. Personatech has a proven track record, having powered hundreds of thousands of meetings for thousands of solution providers over seven years for major events like Shoptalk and Fintech Meetup boasting meeting satisfaction rates exceeding 90%. Their algorithm automates the scheduling of high-quality, double opt-in meetings based on mutual interest and availability.