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13-14 Oct 2026 | Royal Dublin Society, Dublin
13-14 Oct 2026 | Royal Dublin Society, Dublin

Sponsor SaaStock Europe

Build pipeline, generate awareness, and grow your revenue

Confirmed sponsors include:

Guaranteed meetings with qualified AI & B2B software decision-makers via our Hosted Buyer programme

Hosted Meetings connect you with vetted Founders, C-Suite leaders and senior decision makers who are ready to meet you. Turn conversations into contracts and be part of 15,000 pre-scheduled meetings at SaaStock Europe 2026. Pay only for confirmed meetings with qualified prospects, driving predictable growth and measurable ROI.

Fast and focused

Pre-scheduled 1:1 meetings with attendees who match your ICP.

Exclusive access to high-intent buyers

Connect directly with founders, executives and investors actively seeking solutions to scale their AI & B2B software businesses.

Proven conversion results

Sponsors report stronger post-event engagement and tangible deal flow from Hosted Meetings.

400+ Hosted Buyers are coming. Will you be there to meet them?

What attendees say about Meetup

“Hosted Meetings make it easier to book meetings with our ICP in advance. We booked 12 meetings from one day - that’s more than ever before.”

Alex Jeensma

Founder & CTO, ElasticScale

“I had 65 meetings in 2 days. That's $132k potential revenue! This was the best conference so far.’

Alexandru Stan

CEO, Tekpon

“SaaStock has consistently proven ROI. We achieve a 99% conversion rate on meetings booked with enterprise companies there every time.”

Madalena Rugeroni
Global Head of Growth, Amplemarket

Hear from last year’s sponsors on why you should sponsor SaaStock Europe in 2026…

Why sponsor?

In a world of AI and hybrid work, in-person connections matter more than ever. SaaStock Europe brings together 2,000+ B2B software and AI decision-makers you want to meet – startups, scale-ups, and enterprise leaders, all in one place.

This is your chance to showcase your solution, spark real conversations, and build a revenue-driving pipeline. Whether you’re established in Europe or entering the market, our sponsorship packages are designed for today’s B2B landscape.

2026 will be our biggest, most refined event yet, featuring the largest meeting program of any AI or B2B software conference. Spots are limited, claim your place and make your mark at SaaStock Europe.

Who you'll meet at SaaStock

Hear what a confirmed Hosted Buyer for 2025 has to say:
“I’m really looking forward to SaaStock Europe this year. My previous experience at SaaStock was both energizing and insightful – it’s one of the few events where meaningful conversations and valuable connections consistently happen. The Hosted meetings format is a smart way to make the most of the time there, so I’m excited to come back and engage again,” — Muhammad Younas, CEO, vFairs.

See the calibre of leaders and growth-hungry pros who attend.

Sponsorship packages to hit your goals

Hosted Meetings

Get guaranteed, pre-scheduled 1:1 meetings with qualified buyers who have budget and match your ideal customer profile. Pay only for confirmed meetings. Build pipeline faster, close deals sooner, and pitch directly to AI and B2B software founders or C-Suite decision-makers who want to meet you.

Tabletalks

Host roundtable sessions in a thought-leadership context. Engage with small, targeted groups on timely, meaningful topics and spark follow-up conversations that lead to demos and deals.

Exhibition hall

Your central stage for lead generation, live demos, and product showcases. Capture walk-up traffic, interact face-to-face with hundreds of qualified attendees, and elevate your brand’s presence as a highlight of the event.

Brand awareness
& visibility

Amplify your brand before, during, and after the conference through high-impact channels like premium signage, digital promotion, and event branding — building recognition, trust, and loyalty among thousands of B2B software and AI influencers.

Thought leadership
& credibility

Secure speaking slots, lead panels, and deliver expert-led workshops. Position your company as a category leader and attract high-value partnerships by shaping industry trends.

Intimate & targeted experiences

Host VIP dinners, invite-only product previews, or private networking sessions. Build deeper relationships with your ICP in curated, conversation-driven environments that accelerate conversions.

Sponsor success stories

"Airwallex is thrilled to partner with SaaStock to empower founders and SaaS businesses to scale their impact globally. At Airwallex, we know first-hand the challenges entrepreneurs face when expanding into new markets – from navigating complex financial systems to building the right networks for growth. By joining forces with SaaStock, we're committed to unlocking new opportunities and sharing practical insights that help founders move faster, build smarter, and scale with confidence on the global stage."

Natalie Williams
Director Marketing EMEA

“We meet thousands of SaaS leaders, build pipeline, and have conversations that lead to demos and deeper sales discussions.”

Lauren Olerich
Director of Marketing, Gainsight

“This was one of our most successful conferences ever!”

Eva Johanna
Co-founder & CEO, Scripe

“Exhibiting at SaaStock was just amazing!”

Chris Nelson
Founder, Human Video

Benefits & ROI of sponsoring SaaStock Europe

Direct access to buyers

  • Meet budget-holding decision-makers via guaranteed, pre-scheduled 1:1 meetings.
  • Connect with high-intent buyers actively exploring solutions like yours.

Unmatched market reach

  • Engage with leaders from Europe, North America, and APAC.
  • Access founders, C-Suite, and senior executives from 60+ countries.

Build brand authority

  • Establish thought leadership through speaking slots, panels, and expert-led sessions.
  • Position your company as a trusted voice shaping the B2B software & AI industry.

Accelerate sales cycles

  • Move deals from intro to signed contracts faster than digital channels.
  • Benefit from shorter deal cycles and faster ROI.

Long-term pipeline growth

  • Fill your CRM with hundreds of qualified MQLs generated onsite.
  • Drive lifetime customer value with sustained relationship building.

Flexible sponsorship options

  • From exhibition booths to pay-for-performance Hosted Meetings, we tailor packages to your goals.
  • Choose the right mix for awareness, leads, and measurable ROI.

Trusted by leading AI & B2B software brands

Join the ranks of global innovators who choose SaaStock

Packages

Exhibition Hall

Having a booth at SaaStock allows you to showcase your offering to our audience of SaaS decision-makers. Use your booth as a hub for lead-generation, as a place to meet your prospects, and as a platform for generating brand awareness.

Premium

Our Premium packages are designed to deliver exceptional value, maximising engagement with your target audience through multiple touchpoints. Generate significant ROI, amplify your impact, and generate consistent brand exposure.

À la Carte

One size does not fit all! As well as our regular packages, we can also work with you to build a tailored package that better suits your needs. This may include items like roundtables or social events. If you have a specific goal in mind, then let’s talk!

Hosted Buyer

The very first Hosted Buyer experience at a SaaS event to directly connect sellers with software buyers. The Hosted Buyer Program cuts through the noise, helps partners meet and speak directly with potential buyers, and structures the event experience in a more meaningful way. 

Next steps

Your next customer is at SaaStock. Meet them face-to-face.

Let’s build your 2026 pipeline and beyond

“We get an amazing opportunity to meet thousands of SaaS leaders, showcase our latest technology, and build pipeline. From a sponsor POV, I feel confident partnering with SaaStock because I know we'll have interesting conversations at the booth or the networking events that ultimately lead to demos and deeper sales conversations.”

Lauren Olerich
Director of Marketing, Gainsight

Ready? Here’s what happens next.

Speak with us

Let our team know what your main objectives and goals are, and we’ll work with you to identify the best package for you. We’re here to guide you through the different options.

Customise

Want to tweak your package? Looking for something a little extra or different? Our team will work with you to make sure your partnership package meets your individual goals.

Get ready…

We’ll support you every step of the way to make sure that you’re ready for the event. Need an extra outlet? Sorted. Need help figuring out booth designs? We’ve got you. 

Here we go!

Onsite is where the magic happens. Meet your customers and prospects, showcase your offering, and take in all the content. We’ll be on hand to help you achieve your goals.

How to measure and
create sponsorship ROI
at events

Why events should be a
part of your B2B
marketing strategy

Startups to
watch at
SaaStock 2025

Get the most out of your SaaStock Experience

We have hours of face-to-face networking time built into the agenda, and our AI-powered networking app will help facilitate connections with other attendees who have shared interests and goals.