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13-14 Oct 2026 | Royal Dublin Society, Dublin
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13-14 Oct 2026 | Royal Dublin Society, Dublin

The conversations software leaders don't have on stage

Where operators compare what’s changing right now.

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Returning in 2026, Tabletalks are small, closed-group roundtable discussions for AI & B2B software companies, where founders and senior leaders openly share what’s actually happening inside their companies as AI reshapes software.

Tabletalks at SaaStock Europe will be the largest roundtable programme for the AI & B2B software community in the US, enabling AI & B2B software attendees to network and learn from each other like never before.

Get your SaaStock tickets by 29 September to join Tabletalks

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What is a Tabletalk?

5-8 operators. 1 problem. 50 minutes. 

Not just listening to opinions, but comparing live experiments. 

Individuals can join up to 2 Tabletalks and pick from multiple topics that cover some of AI & B2B software’s most pressing challenges and opportunities.

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Why they matter now

The hardest questions in software don’t have public answers: 

  • When does your product become an AI feature?
  • Should you charge for AI or include it?
  • What churn signals are new?
  • Are customers consolidating tools?
  • What are buyers actually asking in deals?

Tabletalks offer a unique setting to find the answers with peer-to-peer discussions.

Come with a question you’re actively struggling with. Leave with tested approaches, mistakes to avoid and perspective.

Previous Tabletalk topics include:

Becoming an AI-native business: What it really means and how to get there

Tabletalk to cover:

  1. What is an AI-native business and what should your roadmap look like to become one?
  2. Which pivots and priorities will be most important when transforming the business?
  3. How to stay competitive when remapping the short and long-term vision for the business?

Building the Ultimate AI x GTM Tech Stack: Prioritising New Efficiency

Tabletalk to cover:

  1. How to identify which platforms are fatiguing your GTM performance?
  2. Which AI tools actually move the needle for acquisition, activation, and retention?
  3. How do you streamline your tech stack and workflows without losing pace?

AI for Non-Technical Functions: The Growth Edge You’re Probably Overlooking

Tabletalk to cover:

  1. Where can AI drive real ROI across CS, Finance, HR, and beyond?
  2. How to prioritise which AI initiatives you should roll out first?
  3. How do you manage the transition of integrating new AI-powered workflows?

Building an AI-First Team: How Agents Could Transform Your Org Chart

Tabletalk to cover:

  1. What impacts will AI agents have on org structures and is leaner always better?
  2. How, and where, should I start deploying AI agents to test results before wider integration?
  3. What’s the secret to integrating AI agents without disrupting your hard-earned company culture?

The Prompt Shop: Using AI as Your Creative Partner to Remove Bottlenecks

Tabletalk to cover:

  1. Where are the most common bottlenecks – and the less obvious blockers, that AI can dissolve and replace?
  2. How to structure a series of creative prompts which deliver low-touch, high-impact wins?
  3. Which AI prompts are most useful for businesses at different stages?

Transforming Your Product Roadmap: AI Can’t Do it All - Here’s What You Need

Tabletalk to cover:

  1. Where should AI truly drive your roadmap—and where is human judgement still non-negotiable?
  2. What signals show it’s time to build AI-native features—not just bolt-ons?
  3. What should your product strategy look like over the next 12-24 months?

The AI Marketing Playbook: Navigating the Realities of a New Era

Tabletalk to cover:

  1. Which AI marketing tactics actually convert—and which have already tried and failed?
  2. How do you integrate automation with authenticity in an AI-first brand strategy and not lose trust?
  3. How should the modern marketing team be operating, testing and reporting on new AI pilots?

The Churn Clinic: Retention Fixes That Add Revenue Without Acquisition

Tabletalk to cover:

  1. What hidden churn signals are you missing—and how fast can AI surface them?
  2. Where should you invest first if you want to fix churn without new leads?
  3. How do you transform onboarding, support, and renewals into revenue-driving touchpoints?

Your Customers Have More Choice: How to Turn First Impressions into Long-Term Users

Tabletalk to cover:

  1. Which touchpoints in your customer journey can AI transform first and for the long-term?
  2. How are today’s market leaders derisking poor customer experiences with new data-driven signals?
  3. How is AI transforming customer onboarding and what impact is it having on boosting LTV?

Outbound 2.0: Building the New Sales Engine and Landing New Customers

Tabletalk to cover:

  1. How to build an outbound strategy that actually works in crowded markets?
  2. Which new tactics are working now—and which ones are officially dead?
  3. How do you scale cold outreach without killing deliverability, reputation, or trust?

Who should join

These are operator discussions. Best suited for founders, finance leaders, product leaders, and GTM leaders. They are not designed for passive attendees or selling.

How to participate

All Startup, Scaleup and Hosted Buyer ticket-holders can participate in Tabletalks. You will complete a short profile, select the topics you’re interested in, and provide your availability. Our algorithm will create your preliminary Tabletalks schedule, which you simply accept to confirm.

“I always walk away with a real list of things that are very actionable. I’ve been to sessions which have been fantastic.”

Picture of Massimo Arrigoni

Massimo Arrigoni

CEO, Beefree

“I joined Tabletalks and had brilliant discussions and lots of practical insights on how AI is transforming the way teams operate.”

Picture of Barry Prost

Barry Prost

Co-Founder, Rent a Recruiter

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14-16 October 2024
Royal Dublin Society, Dublin

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